Saturday 3 September 2011

New Sketches

____

Photobucket

Portrait Visual in Markers: picking out the differing tones in the face.


Photobucket

Varying faces and positions from hair magazines.
NOTE TO SELF: Edit this later. It's soo bad not having a laptop with PS AND Internet access.

Typography Posters

____
Photobucket

Something that really inspires me is music, especially to create print/motion pieces to. In this case, I decided to take some inspirational song lyrics I've found and to make them into interesting arrangements using purely typography. Many thanks to the various typographers on DaFont for the use of their wonderful creations to aid me in mine.

More posters to follow in the future.

Saturday 2 July 2011

HIV Awareness: Revisited

____An HIV awareness campaign I completed while at University never really felt completed before. I woke up one morning and suddenly had an idea of how I could tie the poster together a bit more. Click here for the original posters and developments.

Photobucket

I wanted to promote the 'relationship' side of the target audience more, which lead me to put the imagery into a 'coupley' photoframe with the copyline engraved onto the frame, which I think is a massive step forward from the originals and could be done in a short series of other style frames featuring other pictures. The red ribbon could even be tied to the frame and not even in the photo itself.

Think!

____A quick piece I thought of while driving home one day. I saw the 'SLOW' sign painted on the road and thought of the phrase "Slow and Steady Wins the Race". This lead me to create some simple imagery and add an informative piece to turn it into a campaign poster.

Photobucket

Although completed entirely in markers and fineliners, this could easily be recreated digitally, in photography or even a series of posters based around the same concept.

Lifeline: Print

____Although the original brief was to create a motion piece for Lifeline, I decided to try and create a printed poster instead.

Lifeline is a helpline for those in despair and distress who are in need of someone to talk to. After research, it showed that the biggest audience for this helpline is teenagers and young adults. This lead me to try and communicate to them in a simple way that they will relate to.

Photobucket

The poster is based on text-speak which the population of teenagers and young adults of today can heavily relate to. I wanted to promote simplicity in this poster; how simple it would be to just pick up the phone and dial the number. This was enhanced through a simple 3-colour pallet, as well as a single typographic use.

Below is some quick sketchbook development work of the concept.

Photobucket

Photobucket

Photobucket

Quick-Fire Branding and Logo Design (Solicitors)

____The second in the series of quick-fire branding and logo design. The logo was applied to stationary such as a Letterhead, Compliment Slip and Business Card. Simple website design to follow.

In this brief I set myself the task of creating a brandname and logo for a Solicitors. This meant that unlike my other work, I wasn't allowed to be too playful with the type or imagery, and this logo had to be professional, smart, mean business and be serious but with the feeling that they were easily approachable as a company.

This is the results.
Photobucket

The following is the fast development work I completed in order to get to the above final stages (mostly brainstorm in this one).

Photobucket

Aaaand finally, a series of logos came out like this.
Photobucket



Quick-Fire Branding and Logo Design (Fashion)

____Needing to refresh myself of logo design, I decided to set myself 2 differing quick-fire general logos to complete and add to stationary (Letterhead, Compliment Slip and Business Card). Simple website designs for each to follow.

The first brief I set myself was to create a brandname and logo for a Fashion Advice website. Not necessarily a design label or shop, but just somewhere that would post up fashion-related news, events and offer helpful advice and tips, etc.

This is the results.
Photobucket

The following is the fast development work I completed in order to get to the above final stages.

Photobucket

Photobucket

Photobucket
The above final sketch is of a potential design for a website page, with each item of clothing clickable to take you to the appropriate page. I thought a more 'visual' page would be far more appropriate if possible than ordinary labelled buttons with text. The setup would be fashion shelves on a wall with items of clothing hanging off or sitting on the shelves.


Finally, this is how a series of logos developed.
Photobucket




Saturday 4 June 2011

My Local News Magazine Samples

____A piece completed in less than 24 hours! I needed to make changes to the magazine's typical front cover (using any story), layout a double-page spread and address sorting the contents page. Examples of the current magazine can be found on their website. This all had to be changes that I personally would make. Many thanks My Local News for the opportunity.

Front Cover
Photobucket


Contents Page
Photobucket


Double-Page Spread
Photobucket


Sample Photography
Photobucket

Saturday 28 May 2011

iPhone Application: 'Space'

____This was a 48-hour project for an interview, to create a working iPhone application based on the theme 'Space'. This could be taken in any direction (eg. outer space, personal space, etc) and had to be put together on the The App Studio's special iPhone creation system.

I decided to create an outer-space estate agent, that sells property on other plants for those wanting to relocate somewhere out of this world..

There's loads of things that, given more time, would have been altered, but the ideas were there and was a lot of work for what was less than 48 hours in total (minus the sleeping).

Photobucket
The main button

Photobucket
The 'Splash' Screen for my app, followed by the main homepage, which each icon clickable to take you to that planet.
With more time, I would have made the icons larger and easier to press (average fingerprint size), and obviously with more icons, planets larger and easier to navigate.


Photobucket
Pluto and Moon pages.

Photobucket
Earth and Saturn pages.

Photobucket
May have had a bit of fun Photoshopping the About Us and Contact page..
Created the buttons myself using various Photoshop tools including the look as if they've been actually pressed.


Photobucket
I completed a small book to keep my development work together, starting with some research.

Photobucket
Initial ideas

Photobucket
Logo and Brandname ideas

Photobucket
Page ideas

Wednesday 18 May 2011

Display Work

____As I have just recently left Downtown in order to pursue a career in Graphic Design, I thought it a good idea to upload some of the photographs of the work that I did whilst there :) Mostly display work but with odd bits of graphics and vinyl work in the mix.

Photobucket
The messy corner of the Visual Office.


Photobucket
Ticketing in its new format using acrylic covers.


Photobucket
Creating signage using stock.


Photobucket
The new Laura Ashley Garden all neatly Visually Merchandised..


Photobucket
With added vinyl-cut logo, recreated by myself (including butterfly drawn using the pen tool in Illustrator).


Photobucket

Photobucket
Easter Stash.


Photobucket
Illustrator files completed for some banner boards for a quick Bank Holiday Weekend Offer.


Photobucket
The banner boards in action plus some A5's promotional pieces in acrylic that I was asked to drop in. All the banner board type was created/drawn in Illustrator, then dropped into the vinyl plotting program, Composer, cut out and applied to the boards.


Photobucket

Photobucket
Landing Displays combining the two 1st Floor departments; Leisure Furniture and Garden Ideas.


Photobucket
My final display, promoting Gardening, Spring.. and what was April showers (umbrellas) although it was a little late. I did however want to promote the Laura Ashley umbrellas (shown hanging) as they had unusual jagged edges to create a leaf shape.

Sunday 24 April 2011

Lineal Drawings

____Continuing on from my sketches of faces from the end of last year, I wanted to make them more linear and to capture more the shape of the facial features as they appear, whilst also adding some tone purely by building up the use of lines.

Photobucket

Photobucket

Photobucket

Saturday 2 April 2011

Advertising: Skin Cancer Awareness

____This self-initiated brief set the task to create a series of campaign posters, raising awareness of Skin Cancer and the dangers of sun bathing. The orignals were completed in May 2007. Right in time for summer, ho hum.

I set about trying to steer clear of what existing examples of these sort of campaigns had done previously: shock tactics. We're becoming immune to shock tactics these days, and I felt it needed an entirely different take, but I needed it to be memorable in some way and eye-catching too.

Using symbolism for people sunbathing, I ended up at bread in the toaster, getting.. well, toasted or burnt. Addorning sunglasses, etc, the little pieces of bread took on more human-like characteristics, which is where it began to work in my favour, and become eye-catching, as well as humorous, which is where I think I succeeded in avoiding shock tactics and creating an effective series of posters.

I am also very pleased to announce that my work has been shown to the Karen Clifford Skin Cancer Charity, otherwise known as 'SKCIN', and they are very keen to use the campaign in the near future.

Watch this space :)


Photobucket

Photobucket

Photobucket

Photobucket
I was even asked to Photoshop it on a fake billboard to see its effectivity.


My tutor thought I was absolutely crackers when he saw my little toast-with-sunglasses-on scribbles on my ideas page, but he seemed to love it once it was done! So much so that one of the originals resides in a frame on the wall at college :)