Sunday 24 April 2011

Lineal Drawings

____Continuing on from my sketches of faces from the end of last year, I wanted to make them more linear and to capture more the shape of the facial features as they appear, whilst also adding some tone purely by building up the use of lines.

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Saturday 2 April 2011

Advertising: Skin Cancer Awareness

____This self-initiated brief set the task to create a series of campaign posters, raising awareness of Skin Cancer and the dangers of sun bathing. The orignals were completed in May 2007. Right in time for summer, ho hum.

I set about trying to steer clear of what existing examples of these sort of campaigns had done previously: shock tactics. We're becoming immune to shock tactics these days, and I felt it needed an entirely different take, but I needed it to be memorable in some way and eye-catching too.

Using symbolism for people sunbathing, I ended up at bread in the toaster, getting.. well, toasted or burnt. Addorning sunglasses, etc, the little pieces of bread took on more human-like characteristics, which is where it began to work in my favour, and become eye-catching, as well as humorous, which is where I think I succeeded in avoiding shock tactics and creating an effective series of posters.

I am also very pleased to announce that my work has been shown to the Karen Clifford Skin Cancer Charity, otherwise known as 'SKCIN', and they are very keen to use the campaign in the near future.

Watch this space :)


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I was even asked to Photoshop it on a fake billboard to see its effectivity.


My tutor thought I was absolutely crackers when he saw my little toast-with-sunglasses-on scribbles on my ideas page, but he seemed to love it once it was done! So much so that one of the originals resides in a frame on the wall at college :)



Advertising: Debt Awareness

____As the first piece of advertising I ever did (2005), I feel this went quite well, and is still one of my favourite pieces to date. We were given a slap wrist if we went anywhere near a Mac for this project, and so everything had to be done by hand, including the type (which I could do a lot better nowadays!).

The brief was basically to create a series of posters to raise awareness of the 'UK Debt Meltdown'. Simple. I set about which a range of ideas but settled upon my finding debt being referred to as "in the red". This set off an idea which was simple but effective, in purely using colour as the attention grabber.

Note to self: Never underestimate the power of colour.

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It was during the concept and creation of these that I really began to enjoy advertising, and I realised I quite liked illustrating even with markers too!

Note to self: Use this illustration style again in future.